Golf Course Owners, Management Companies, and Vendors Show Strong Interest in Industry Reinvention

The 1 Golf Cooperative, a bold new initiative focused on restoring control and profits to golf course operators through data ownership and cooperative leverage, has officially launched its movement with a powerful online webinar that exceeded expectations. The event, “Golf Course Industry 2.0: The Future of Tee Time Distribution & Data Ownership,” drew over 130 registrants and an exceptional attendance rate—with most participants staying engaged through the final moments. The response from the golf industry
has been overwhelmingly positive. “The turnout and energy from course owners, third parties, and management companies tell us one thing loud and clear: the industry is ready for change,” said Dale Merritt, Founder and CEO of 1 Golf. “There’s a real appetite to break free from outdated tee time models and reclaim the value of first-party data.” The 1 Golf Co-op aims to unify independent golf courses and operators into a powerful member-owned network, creating collective bargaining strength, more equitable third-party relationships, and giving courses control of their pricing, inventory, and customer relationships.